According to reports from AdAge, later this year, Apple is planning to introduce full-screen in-app video iAds. Many people are calling the new ads "interstitials". This is because it is though that the ads will initially be used in news-style apps and game apps, and the video ads will play in between articles or after the completion of each level in a game.
The new full-screen ads are going to be a big change from Apple's currents mobile ads, which are limited to small banner ads, which a user has to click on in order to play the associated video commercial, and iTunes Radio audio ads. Many iOS users are worried that the new ads are going to be far too interruptive.
Some people are getting particularly annoyed about the prospect of being forced to view video ads between different levels in gaming apps, as being distracted from gameplay is never a good thing. Many people are also worried about the prospect of the ads containing loud audio tracks, which could disrupt others if an iOS device is being used in a public place without headphones plugged in.
The iAd network was introduced in 2010 to allow app developers to earn some money from the iOS platform. However, the network has not been very successful, as many iOS users have installed AdBlock to avoid having to view any of the iAd network banner ads. It is though that the new full-screen video ads will be more difficult to block or avoid.
The truth is that Apple need to be careful to ensure that they do not annoy too many iOS users with these new ads, which many current iOS users are dreading. There are now many mobile devices available in the marketplace and if an iOS user is bombarded with intrusive video commercials whilst they are trying to use apps, several market research surveys suggest that the user will change to a difficult mobile device.
The new full-screen ads are going to be a big change from Apple's currents mobile ads, which are limited to small banner ads, which a user has to click on in order to play the associated video commercial, and iTunes Radio audio ads. Many iOS users are worried that the new ads are going to be far too interruptive.
Some people are getting particularly annoyed about the prospect of being forced to view video ads between different levels in gaming apps, as being distracted from gameplay is never a good thing. Many people are also worried about the prospect of the ads containing loud audio tracks, which could disrupt others if an iOS device is being used in a public place without headphones plugged in.
The iAd network was introduced in 2010 to allow app developers to earn some money from the iOS platform. However, the network has not been very successful, as many iOS users have installed AdBlock to avoid having to view any of the iAd network banner ads. It is though that the new full-screen video ads will be more difficult to block or avoid.
The truth is that Apple need to be careful to ensure that they do not annoy too many iOS users with these new ads, which many current iOS users are dreading. There are now many mobile devices available in the marketplace and if an iOS user is bombarded with intrusive video commercials whilst they are trying to use apps, several market research surveys suggest that the user will change to a difficult mobile device.
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