4th Generation Communications is probably one of the industries leading players in Online Marketing. During a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We live in the digital age and our clients are being flooded with information on a daily basis. Clients are being hit with text adverts,, photos, banners and of course videos. The amount of business owners fighting for shoppers attention is rapidly increasing.
As business owners it is our job to keep our buyers attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be a little trickier than other forms of advertising like banners, text ads, and pictures. With those forms of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a little trickier. In most cases we cannot force our customers to click on our video to watch it, it is totally up to them.
2 Things That May Get Your Customers To Watch Your Video
There are two crucial aspects that you must get right to increase the likelihood of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it is an hour long, they're going to keep moving.
Videos that are under a minute will get played more often than a video that is two to three minutes. Although three minutes might not appear like a very long time, online it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the everyday activities that they forget things such as brand naming. This is a critical aspect of your marketing campaign and should be taken seriously, because in the end it'll skyrocket your ROI.
We live in the digital age and our clients are being flooded with information on a daily basis. Clients are being hit with text adverts,, photos, banners and of course videos. The amount of business owners fighting for shoppers attention is rapidly increasing.
As business owners it is our job to keep our buyers attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be a little trickier than other forms of advertising like banners, text ads, and pictures. With those forms of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a little trickier. In most cases we cannot force our customers to click on our video to watch it, it is totally up to them.
2 Things That May Get Your Customers To Watch Your Video
There are two crucial aspects that you must get right to increase the likelihood of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it is an hour long, they're going to keep moving.
Videos that are under a minute will get played more often than a video that is two to three minutes. Although three minutes might not appear like a very long time, online it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the everyday activities that they forget things such as brand naming. This is a critical aspect of your marketing campaign and should be taken seriously, because in the end it'll skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to drive traffic to your site. Explainer videos are also another excellent way to boost your leads.
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