Recently, the Chinese company AppFlood released a detailed report on Android mobile advertising. They gathered data from more than 400 million smartphones around the world. While their global data may not provide an accurate picture of the Android market in every region, it's extremely informative. According to their report, the majority of the ad revenue that's being generated comes from interstitials. This includes videos and some types of rich media content. This category makes up a whipping 70% of global ad revenue.
The interstitials category wasn't fully separated from other categories. AppFlood also had a category entirely for rich media, and their data showed that it's steadily gaining. It's looking like video and rich media content is truly the future of mobile advertising.
Video advertising has gradually improved in recent years, especially on websites such as YouTube. The ability to rank a YouTube video on the Internet is much simpler than it has been in the past, which means that more advertisers are using this type of medium in order to generate additional sales.
In the same way, mobile advertisers are using video to generate revenue from people that have smart phones. In regard to the report that was released, referencing interstitials, this is representative of people that are viewing videos on their phone, and clicking on the ads that they see.
Although there are many other ways to advertise online, and generate a substantial profit, the best way to do this, for cell phone advertising, is to use the power of video. If you have a business that you would like to boost in regard to profit and revenue, video is certainly the best way to go. Tapping into cellular customers is a huge arena that requires a medium that can capture their attention, with no better way to do this than by advertising your products and services using videos today.
A recent report from AppFlood showed that 70% of app-ad revenues were generated by interstitial content. This number is based on data gather from 400 billions Android Smartphones. The study was conducted by a China-based company and it is possible that variations exist for a Western audience but the importance of interstitial content should not be denied.What are interstitials? Interstitials refer to content that is displayed 'in-between' two actions. For instance, a page with an ad can be displayed between the moment a user clicks on a link and between the moment the user can access the page they wanted to navigate to.
The interstitials category wasn't fully separated from other categories. AppFlood also had a category entirely for rich media, and their data showed that it's steadily gaining. It's looking like video and rich media content is truly the future of mobile advertising.
Video advertising has gradually improved in recent years, especially on websites such as YouTube. The ability to rank a YouTube video on the Internet is much simpler than it has been in the past, which means that more advertisers are using this type of medium in order to generate additional sales.
In the same way, mobile advertisers are using video to generate revenue from people that have smart phones. In regard to the report that was released, referencing interstitials, this is representative of people that are viewing videos on their phone, and clicking on the ads that they see.
Although there are many other ways to advertise online, and generate a substantial profit, the best way to do this, for cell phone advertising, is to use the power of video. If you have a business that you would like to boost in regard to profit and revenue, video is certainly the best way to go. Tapping into cellular customers is a huge arena that requires a medium that can capture their attention, with no better way to do this than by advertising your products and services using videos today.
A recent report from AppFlood showed that 70% of app-ad revenues were generated by interstitial content. This number is based on data gather from 400 billions Android Smartphones. The study was conducted by a China-based company and it is possible that variations exist for a Western audience but the importance of interstitial content should not be denied.What are interstitials? Interstitials refer to content that is displayed 'in-between' two actions. For instance, a page with an ad can be displayed between the moment a user clicks on a link and between the moment the user can access the page they wanted to navigate to.
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